Search engine optimization
The SEO (Optimization Search Engine) does not stop at the moment evolving of the hand of Google, being a very dynamic area that requires constant actions, cradles essentially in the creation of optimized, original contents good and of quality, and in its impact the network.
Google every so often changes time of criterion at the time of positioning the pages, and in addition it has given a very important turn during the last period: no longer it shows the searches that carried out the visitors to find our pages. Provided is famous €œnot€? that appears in the analytical information and that brings of head to all consulting SEO.
Many years ago, it was enough with creating an optimized good website so that it was positioned by itself, but at the moment is not sufficient with that, unless the searches that are wanted to obtain are very little competed, and that is scarce.
A good positioning requires:
- The consultant's office of a good professional, that it helps to correctly choose the searches by which to compete, that defines an architecture of contents adapted, who optimizes the website correctly and also it helps to raise the work method.
- The writing of original contents, quality, with a clear intention SEO. For it he is highly recommendable to count on a section Blog within the website. The correct use of the categories, of the titles of the post and the writing in himself, represents the best tool to work the positioning.
- The diffusion of those contents in social networks, blogs, and the obtaining of external liaisons of quality towards our page (link building)
- In the case of stores online, a deep work of optimization in the product catalogue, independent of if it is had another type of contents
Each project has some different needs. After an exchange of information, together we will be able to define the best strategy adapted to his budget and capacity of investment. For the proprietor of a webpage it is perfectly possible to assume great part of the investment therefore service load being lowered the price of, but always a work of consultancy to start up will be necessary the machinery.